My presentation was entitled: An exploration of contextualised enterprise curriculum for media and creative industry students. And this is the abstract:
- Given that entrepreneurship and self-employment are increasingly important in vocational media courses, this presentation explores and reflects on the nature of a highly contextualised enterprise curriculum. There is a proliferation of generic learning tools to teach entrepreneurship and business start up which often does not meet the specific needs of media and creative students or reflect current industry standards. Entrepreneurship education in context can allow for an opportunity to contest the dominating discourse of enterprise and explore the nature of entrepreneurship specifically as it relates to the cultural, creative and media workers. Drawing from research conducted with post graduate media and creative students, this paper engages with these issues by exploring the student’s experience of entrepreneurship through a narrative approach.