Cultural Entrepreneurship: the role of personal agency in the cultural worker’s experience of entrepreneurship
In this blog I outline the context for my study of the role of personal agency in the cultural worker’s experience of entrepreneurship. The research draws on the academic disciplines of cultural studies, cultural policy studies and entrepreneurship studies as a context for empirical research of the lived experience of entrepreneurship in cultural work. In exploring the tensions between a celebration of entrepreneurial modes of work and critiques of entrepreneurship as a characteristic of a neo-liberal agenda, I reveal a more nuanced experience through individual narratives set within the context of a cultural industries milieu.
Oakley questions the possibility of entrepreneurial work being ‘good work’ in her chapter ‘Good Work? Rethinking Cultural Entrepreneurship’ stating that there is a ‘disconnect between the discourse of cultural entrepreneurship and the reality of it’ (Oakley, 2013). The thrust of Oakley’s argument is that the policy rhetoric encouraging entrepreneurship needs to take note of the challenges of self-employment and the precarious nature of work in the cultural sector. A better understanding of different practices and individual experiences needs to inform the ‘rethinking of cultural entrepreneurship’. This ‘disconnect’ is the context for this study which seeks to reveal the lived experience of cultural entrepreneurship in the context of Birmingham’s (UK) cultural milieu.
My investigation draws on academic disciplines such as entrepreneurship studies and cultural studies which, at first glance, have very little in common. One is driven by a tradition of critical thinking (cultural studies), shaped predominantly by Marxist theories, while the other tends to prioritise practical implications for policy makers and practitioners. However, while on the surface there is little parity, I have found common ground on several points. Firstly, as Oakley and others (See Banks, Hesmondhalgh, Hjorth and Steyaert) have suggested there is a call for more empirical studies capturing the lived experience of cultural entrepreneurship. Secondly, there is emerging literature which seeks to re-invent entrepreneurship, including being ‘enterprising’ for counter cultural activities or for ‘good’ work (morally, ethically and practically) within a social context.
The diversity of experience and the extent to which it represents meaningful work for cultural entrepreneurs is problematized by Hesmondhalgh and Baker in their investigation of good and bad work (2011). This study compliments that research but with an emphasis on the discourse of entrepreneurship as a means of exploring cultural work. Like Hesmondhalgh and Baker, I do not assume that the individuals I interview are ‘entranced’ (p.47, 2011) by cultural entrepreneurship; I argue that they are active agents within a Bourdieusian field. The accounts I have collected for this study are taken seriously, as the lived experiences of cultural entrepreneurs within constantly changing, complex social circumstances and structures (Bourdieu, 1993).
I explore this by engaging with critical debates and by investigating the contextualised experience of individual cultural entrepreneurs. Themes such as self-management, the myth of the entrepreneur and the relevance of place will be explored as a means of investigating the role of personal agency and in order to advance our understanding of cultural entrepreneurship. The process seeks to re-imagine the cultural entrepreneur by recognising the role of reflexivity and the possibilities for agentic practice. The distinctiveness of the approach aims to reveal highly personal experiences and subjective positions set within the context of a relatively small cultural industries community in Birmingham; a community in which I have been immersed for a number of years prior to this study. I draw on my knowledge of people, networks and of local policies by exploiting my position as part of Birmingham’s cultural industries community.
This work will further enhance current academics debates specifically in two disciplines: firstly scholarly work engaged with advancing the European tradition of entrepreneurship studies which seeks to explore entrepreneurship from broader perspectives and challenge dominant notions of the entrepreneur. Secondly it will inform scholarship in cultural policy and cultural studies by further developing critical perspectives through empirical research.